The Little Indie That Could

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"Yoo-Hoo, Mrs. Goldberg," a feature documentary by Aviva Kempner, just crossed the $1 million mark in theatrical box office earnings. The film, released on July 10, tells the story of how Gertrude Berg paved the way for women in the entertainment industry. During her time, she was the most respected woman in America after Eleanor Roosevelt. Before Martha Stewart, before Oprah Winfrey, and before Rachel Ray there was Berg, a media trailblazer with popular radio and television shows, a cookbook, newspaper jigsaw puzzle, advice column, and clothing line. Her show, "The Goldbergs," was a popular radio show about a Jewish family living in New York City, and in 1949 it became the first character-driven domestic sitcom.

"After four months of traveling around with the film all over America, I am thrilled that Berg is no longer 'the most famous woman in America that you've never heard of,' thanks to InFC's fine handling of the film," said producer-director Kempner, whose previous film, "The Life and Times of Hank Greenberg," also raked in $1 million, making her only the second woman ever to have two documentaries earning over $1 million. The other was Jehane Noujaim ("Startup.com," "Control Room").

"Of course, the most important element was a good story well told," InFC president Wendy Lidell said. "Aviva made a great film that was a bulls-eye for a specific audience, and we did everything to reach that market directly and economically."

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