What took them so long?

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If you think you know all about John McCain, documentary filmmaker and viral video master Robert Greenwald wants you to think again. On August 26, Disinformation Films (which I hope is a tongue-in-cheek name) will release "The Real McCain," a specially priced ($9.95) DVD that assembles 10 viral videos which belie McCain's reputation as a "straight talker."

Baffled by the media's love affair with McCain, Greenwald ("Steal This Movie!," "Outfoxed: Rupert Murdoch's War on Journalism," and "Wal-Mart: The High Cost of Low Price") set out to expose how Sen. John McCain isn't the maverick he appears to be. The proof? McCain himself. Greenwald and his researchers scoured video archives and have come up with a grouping of past TV appearances that reveal "McCain statements about policy, politics and personal bravado that at best contradict each other and at worst simply don't comport with reality." The McCain footage is augmented by on-camera commentaries from the progressive spokespersons like MoveOn's Eli Pariser and Democracy for America's Jim Dean.

When "McCain's YouTube Problem" was originally released online, it drew over 1.5 million hits a week and the other nine viral videos have drawn similar audiences. This DVD contains the following Brave New Films McCain shorts:

"John McCain vs. John McCain" (with comments by Dean)
"Less Jobs. More Wars" (comments by James Rucker, Color of Change)
"Why Won't McCain Support the G.I. Bill?" (Peter Granato, VoteVets)
"Big Oil Fuels the Straight Talk Express" (Dan Weiss, Center for American Progress Action Fund)
"McCain's 'Spiritual Guide' Wants America to Destroy Islam" (David Corn, Mother Jones)
"John McBush 2008" (comments by Greenwald himself)
"Why Do Women Give McCain a Zero?" (Melody Drnach, NOW)
"McCain's Youtube Problem Just Became a Nightmare" (Eli Pariser, MoveOn.org)

Activist filmmaker Greenwald has produced more than 60 films and directed a number of hit documentaries. The Disinformation Company Ltd. Is active in TV production, book publishing, and home entertainment, marketing products with "subjects not usually covered by the traditional media."

More videos are coming, and from both sides. It remains for voters to watch and decide what's true and what's not. If nothing else, it will be interesting to see which medium is more effective: Internet movies or DVDs.

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